The audacity of what’s happening in Montecito has reached new heights, and Prince William has finally had enough of watching his mother’s memory being dragged through the mud for profit.
You won’t believe the latest desperate move from the Montecito camp. Meghan’s new brand, As Ever, is yet another shameless attempt to steal Princess Diana’s legacy. And let me tell you, this one’s particularly gross because it goes right to the heart of Diana’s personal, private way of signing off her letters to people she truly cared about.
Sources confirm that Diana used to sign her personal letters with “As ever, Diana.” It was her special way of showing genuine warmth and consistency to people who actually meant something to her. It was intimate. It was real. It was Diana. And now, guess who’s trying to commercialize that deeply personal touch? You guessed it—our favorite fame-hungry former royal, Meghan Markle.
The shamelessness of it all has finally pushed Prince William to his breaking point. Can you blame him? Imagine watching someone constantly try to profit off your beloved mother’s memory—someone who never even met her. This isn’t just about a brand name; it’s about the constant, calculated attempts to associate herself with Diana’s legacy.
Let me break down just how calculated this all is. According to palace insiders, “As ever” was Diana’s way of showing consistency, sincerity, and an unwavering presence in people’s lives—especially during difficult times. Diana wanted her letters to feel warm, familiar, and reassuring. Now, let’s play a little game: do any of those words describe Meghan Markle?
Consistency? Well, she’s consistently making headlines for all the wrong reasons.
Sincerity? The only sincere thing about Meghan is her sincere desire for fame and attention.
Unwavering presence? She’s certainly unwavering in her attempts to stay in the spotlight.
But warm? Familiar? Reassuring? Please. The only thing reassuring about Meghan is that you can always count on her to make everything about herself.
The contrast between Diana’s genuine warmth and Meghan’s calculated PR moves couldn’t be more stark. And let’s talk about this so-called “Sussex Insight” claiming that people forget Meghan is a writer and communicator at heart. Oh, really? Is that what we’re calling word salad these days? Because all I’ve seen is message after message of meaningless corporate speak and PR jargon.
What’s really getting under William’s skin—and rightly so—is how blatant this latest grab for Diana’s legacy is. These aren’t subtle nods or respectful homages. This is a desperate attempt to force a subconscious connection between Meghan and Diana in people’s minds. Except there’s nothing subconscious about it. It’s about as subtle as a sledgehammer.
The timing of all this. While Catherine is recovering with dignity and grace, while the working royals are carrying on with their duties without fanfare, Meghan’s over there in Montecito playing dress-up with Diana’s memory. The contrast couldn’t be more stark.
And poor Harry—where is he in all this? Sitting silently while his wife commercializes his mother’s personal touches. The Harry we used to know would never have stood for this. But I guess that Harry’s long gone, replaced by this California yes-man who lets his wife exploit everything he once held sacred.
Let’s remember what Diana actually stood for: genuine service, real human connection, breaking down barriers. Not this manufactured, corporate, sanitized version that Meghan’s trying to sell. Diana was authentic. Meghan just keeps using the word “authentic” in her PR releases.
The reaction from William is completely understandable. This is his mother we’re talking about—not some brand aesthetic to be copied and commercialized. Diana’s memory deserves better than to be turned into yet another failed Montecito moneymaking scheme.
The Sussex Squad will probably come at me for this, but let’s be real: even they must be getting tired of these constant attempts to force the Diana connection. It’s becoming embarrassing at this point—like watching someone try too hard at a party. Everybody can see through it, but nobody wants to say anything.
What makes this particularly galling is how it fits into a pattern. Remember the engagement interview where Meghan claimed Diana was “with us” on their journey? The constant wearing of Diana’s jewelry? The calculated photo ops meant to mirror famous Diana moments? This isn’t coincidence. It’s a strategy—and a particularly grotesque one at that.
William’s fury isn’t just about this one incident. It’s about the cumulative effect of watching someone systematically try to co-opt his mother’s legacy for profit. Diana’s memory deserves better than to be turned into a marketing strategy for overpriced lifestyle products.
And let’s talk about the absolute brass neck of claiming this brand represents “authenticity.” The word itself has become meaningless in Meghan’s hands. What’s authentic about taking someone else’s personal signature sign-off and turning it into a brand name? What’s authentic about trying to force connections to a woman you never met?
The timing of this is particularly cruel, given everything the royal family is dealing with right now. King Charles is focusing on his health. Catherine is recovering from surgery. The working royals are stepping up to keep everything running smoothly. And meanwhile, in Montecito, it’s just another day of trying to profit off Diana’s memory.
You know what’s really sad in all this? Diana was known for her ability to connect with people genuinely—to make them feel seen and heard. Meghan’s attempts to copy that are having the exact opposite effect. They feel calculated, cold, commercial. It’s like watching someone try to Xerox warmth. It just doesn’t work.
And where is Harry in all this? The same Harry who used to speak so passionately about protecting his mother’s memory. The same Harry who, along with William, was so careful about how Diana’s legacy was handled. Now, he’s just standing by while his wife turns his mother’s personal touches into brand assets.
The contrast between the brothers couldn’t be more stark. William is carrying on his mother’s legacy through actual charitable work, through genuine connections with people, through real service. And Harry? He’s watching silently as his mother’s memory becomes just another part of the Montecito marketing machine.
Let’s remember what Diana’s “As ever” actually meant. It wasn’t a brand strategy or a marketing ploy. It was a genuine expression of ongoing care and connection. It was personal. It was intimate. It was real. Everything that this commercial exploitation is not.
The palace sources are absolutely right to be furious. This isn’t just about a brand name. It’s about respect. It’s about understanding that some things should be off-limits to commercial exploitation. But in the Montecito mindset, nothing is sacred if it can help grab headlines.
My dear viewers, this isn’t just about a brand name. It’s about respect. It’s about understanding that some things should be sacred. Diana’s memory deserves better than to be turned into a marketing strategy for overpriced lifestyle products.
Keep watching this space because I have a feeling this isn’t over. William’s patience has finally run out—and rightfully so. The line has been crossed, and it’s time for the exploitation of Diana’s memory to stop.
When we support William and Catherine, when we stand behind King Charles and Queen Camilla, we’re supporting what’s right about the monarchy. We’re supporting real service, real dignity, real legacy—not this Hollywood circus act.
