Meghan Markle’s journey into the world of trademarks has been anything but smooth. From American Riviera Orchard to As Ever, her attempts to secure brand names have been met with challenges and failures.
In 2022, Meghan trademarked The Tig after failing to do so back in 2015. But as we dig deeper into her trademark history, something doesn’t quite add up.
For those who don’t know, The Tig was Meghan’s lifestyle blog before she became a royal. It was a platform where she shared her thoughts on food, travel, fashion, and more. When she joined the royal family, the blog was shut down, and The Tig faded into obscurity.
Fast forward to 2022, and Meghan has revived the name, trademarking it once again. But why now? And what’s the endgame here?
The Trademark Timeline: What’s Going On?
Let’s take a closer look at Meghan’s trademark history:
2015: The First Attempt
Meghan initially tried to trademark The Tig in 2015 under the name “Frimr” in California. Yes, Frimr. It’s unclear what this name means or why she chose it, but it didn’t stick.
2022: The Revival
In February 2022, Meghan filed for the The Tig trademark again, this time in Delaware. The trademark is currently live, with a notice of allowance and multiple extensions.
Meghan’s attempts to trademark American Riviera Orchard and As Ever have both hit roadblocks. Competing brands and legal challenges have made it difficult for her to secure these names.
Here’s where things get interesting. It’s possible that Meghan is using The Tig as a backup plan. If American Riviera Orchard and As Ever fail, she could pivot to The Tig as her next big venture.
But let’s be real: The Tig isn’t exactly a groundbreaking name. It’s a callback to her pre-royal days, and it’s unclear whether it still holds any relevance. Bringing it back now feels more like a desperate move than a strategic one.
One of the biggest hurdles Meghan faces is competition. Both As Ever and American Riviera Orchard have similar names already in use by other brands. This makes it nearly impossible for her to secure the trademarks without legal battles.
And let’s not forget The Tig. While it’s less common, there are still other brands with similar names. Meghan’s team would have to prove that her use of The Tig is distinct enough to avoid confusion—a challenge in itself.
If Meghan’s other trademarks fail, The Tig might be her last shot at building a brand. But is it enough?
Bringing back The Tig would be a nostalgic move, but it’s unclear whether it would resonate with today’s audience. The blog was popular in its time, but the world has changed since then. Meghan’s brand would need to offer something fresh and relevant to stand out.
Meghan Markle’s trademark journey is a rollercoaster of highs and lows. While The Tig might seem like a safe bet, it’s far from a guaranteed success. The competition is fierce, and the public’s perception of Meghan is more divided than ever.
If she does bring back The Tig, it could either be a brilliant comeback or a spectacular failure. Either way, it’s clear that Meghan is determined to carve out her own path—no matter how bumpy it may be.
What do you think about Meghan’s trademark strategy? Is The Tig a smart move, or is she setting herself up for another failure? Share your thoughts in the comments below!
