The Duchess of Sussex Shares Insights on Rebranding in Exclusive Interview
Meghan Markle recently opened up about the inspiration behind her lifestyle brand’s name change, drawing an unexpected connection to a well-known dating app in a candid chat with Inc. magazine. The Duchess of Sussex revealed how her newly rebranded project, As Ever, took a page from the journey of Bumble, the popular dating platform.
In the interview, Meghan admitted she was completely unaware that Bumble was originally called Merci before its own rebrand. "Even though we're close friends, I had no idea that Bumble was originally called Merci," she shared, highlighting her tight-knit relationship with the app’s founder, Whitney Wolfe Herd. The former Suits star reflected on how this discovery influenced her perspective during the ongoing buzz about her lifestyle venture.
Discussing the shift from her initial brand name, American Riviera Orchard, to As Ever, Meghan offered a relatable take for aspiring entrepreneurs. "These things that can feel very big when you’re building your own thing are completely normal," she explained. The wife of Prince Harry emphasized that rebranding is a natural part of the creative process, a lesson reinforced by her friend Whitney Wolfe Herd. Meghan didn’t hold back in praising Whitney for normalizing the idea of evolving a brand’s identity.
For those unfamiliar, Meghan launched As Ever on April 2, introducing a delightful range of products like fruit spreads, honey, flower sprinkles, teas, and other delectable treats via the brand’s website. The response was overwhelming—everything sold out in under an hour, proving the Duchess’s knack for connecting with her audience.
Wrapping up her thoughts, Meghan expressed her hope that her personal touch shines through in her work. "I hope that people see that reflected in whatever it is that I’m creating and putting out there. It’s just an extension of me," she said, underscoring her passion for the project.
With this rebrand, Meghan Markle continues to carve her own path, blending authenticity and innovation—key ingredients that keep her fans eagerly awaiting what’s next.
