This Productivity Strategy Helped the Duchess of Sussex Build Her Lifestyle Brand, As Ever
Meghan Markle is proving she’s got a sharp mind for business—and she’s doing it her way.
In a fresh chat with Inc., the 43-year-old Duchess of Sussex spilled the beans on launching her new lifestyle brand, As Ever. Balancing motherhood with entrepreneurship isn’t easy, but Meghan’s got a 10-word mantra that keeps her on track: “If it takes five minutes to do it, do it.” She told the outlet it’s all about tackling tasks in the moment—otherwise, you’re left with a never-ending to-do list that feels like a mountain by day’s end. Smart, right?
Her brand, As Ever, is already making waves with its lineup of fruit spreads, teas, honey, flower sprinkles, and more. Launched on April 2, 2025, it sold out in under an hour—proof Meghan’s onto something big. She’s got plans to grow into hospitality and home goods too. “I hope people see that reflected in whatever I’m creating,” she said. “It’s just an extension of me.” And honestly, it’s hard not to see her personality shining through.
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Meghan even gave a sweet nod to her husband, Prince Harry, in the brand’s logo. Picture this: palm trees and hummingbirds—Harry’s favorites—woven into a design that’s all their own. An insider told PEOPLE in February 2025 that the unique emblem reflects Meghan’s California roots (hello, L.A. vibes!) and her bond with Harry. It’s personal touches like these that make As Ever stand out. The couple, along with their kids, Princess Lilibet, 3, and Prince Archie, 5, settled in Southern California back in March 2020 after stepping away from royal life.
The As Ever launch isn’t Meghan’s only win lately. Her Netflix show, With Love, Meghan, is killing it too—offering hosting tips and fresh ideas with celeb guests and pals. It’s been such a hit that it’s already locked in for a second season. Between her productivity hack and these projects, Meghan’s showing the world she’s a force in business. What do you think of her five-minute rule—could it work for you?
