Meghan Markle Takes Smart Step with Her As Ever Brand
Meghan Markle is making some bold moves with her lifestyle brand As Ever, but one of her decisions is raising eyebrows — she’s not selling her products in the UK.
In 2025, Meghan made a big comeback with several new projects. One of the most talked-about is As Ever, which offers everything from kitchen items to a new rosé wine. The launch was a hit — her products sold out quickly, and she’s already shipping across all 50 US states.
But fans in Prince Harry’s home country, the UK, noticed something missing: they can’t buy her products.
Now, a PR expert has explained why. According to Nick Ede, Meghan has realized that her "star power" in the UK just isn’t what it used to be. He told Express.co.uk that her brand is fueled by popularity, and at the moment, she’s simply more popular in the U.S. than in Britain.
He also pointed out that some of Meghan’s product ideas — like "flower sprinkles" — might feel strange or unrelatable to UK shoppers. Plus, when it comes to rosé wine, the UK already has lots of choices from well-known names like Kylie Minogue and Lady A, making it harder for Meghan’s brand to stand out.
So, instead of trying to compete in a market where her influence has faded, Meghan is focusing on where she has the most support — the American audience. It’s a smart business move that shows she’s paying close attention to where her brand will thrive.
