How Meghan Markle’s carefully planned media push — with her Netflix show With Love, Meghan season two, a new product drop from her lifestyle brand, and a Bloomberg interview — ended up being completely overshadowed by a much bigger celebrity story: Taylor Swift’s engagement to Travis Kelce.
This was supposed to be Meghan’s big moment, but the timing worked against her. Swift’s engagement became the internet’s main focus, with endless coverage and millions of reactions. By comparison, Meghan’s projects quickly faded into the background.
On top of that, the article points out that Meghan’s projects weren’t doing very well even without Taylor Swift’s announcement. Her show has been widely criticized as boring, staged, and out of touch with regular people. Big entertainment outlets didn’t even bother to review it. Critics mocked segments of the show, saying it felt more like watching “glue dry” than entertainment.
Her brand, American Riviera Orchard, also seems to be losing steam. Where products once sold out instantly, now they linger online for days, raising questions about whether past sellouts were more about PR tricks than actual demand. The article also mentions that Meghan quietly abandoned her “Shop My” platform, which adds to speculation that the so-called “Meghan effect” was never as strong as marketed.
Her Bloomberg interview didn’t help either. Instead of building her image, it reignited criticism because she repeated old complaints about her royal life. Many saw her comments as self-centered, and the video reportedly received more dislikes than likes.
The contrast became even sharper when Taylor Swift’s engagement news not only dominated global headlines but was also warmly acknowledged by Prince William and Princess Kate. Taylor was celebrated worldwide, while Meghan struggled to attract attention.
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Bad timing: Meghan released too much at once, and when a bigger story hit, she was completely overshadowed.
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Weak reception: Her projects didn’t connect with audiences — the show was panned, and the brand isn’t as hot as it once seemed.
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Repetitive messaging: Her interview repeated old complaints rather than offering something fresh, which hurt her public image.
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Lesson: Success in media and branding isn’t just about putting things out there — timing, strategy, and relatability matter just as much as content.
Meghan Markle tried to take over the spotlight with her projects, but the timing was off and the content didn’t resonate. Taylor Swift’s engagement became the cultural moment, leaving Meghan sidelined.
