Reports indicate that outfits worn during the tour may have been connected to a digital platform that allows fans to shop and purchase similar looks. This alleged development has sparked debate, with opinions divided between those who see it as smart influence marketing and others who question the line between public service and commercial promotion.
Meghan Markle has reportedly faced criticism for making some of her Australia tour outfits available to shop online through a fashion platform, according to RadarOnline. The Duchess is said to be linked with a Los Angeles-based service called OneOff, which curates and sells celebrity-inspired fashion items.
It has been claimed that clothing and accessories worn during official appearances—including visits in Melbourne—were later uploaded with direct purchase links. For example, during a visit to a children’s hospital, she wore a designer dress paired with standout accessories that were later reportedly featured on the AI-driven platform. In another appearance at a cultural event, she was seen in coordinated designer separates that were also allegedly listed for shoppers afterward.
These reports have led to mixed reactions. One source described a “growing chorus of critics” who believe the strategy is an attempt to monetize public visibility, with some accusing Meghan of “cashing in on every appearance” and calling the approach “relentless.”
However, others have defended the move, suggesting it may be intended to highlight and support designers she admires. A statement associated with the platform indicates that her involvement could be aimed at helping “uplift the fashion designers she is a fan of.” This approach also aligns with her previously expressed interest in combining luxury fashion with more accessible styles.
