Since Meghan Markle’s relationship with Prince Harry became public in 2016, her fashion choices have consistently driven strong consumer interest. Often referred to as the “Meghan Effect,” her style influence has helped several lesser-known labels gain global attention. In some cases, such as Welsh denim brand Hiut Denim, it has even contributed to business growth and job creation.
Now, nearly a decade later, Meghan is expanding her involvement in the fashion world by joining the AI-powered platform OneOff as both an investor and advisor. The Duchess, who also launched her lifestyle brand As ever last year, is continuing to develop her business portfolio. According to OneOff’s co-founder, she has proven to be a valuable strategic voice, describing her as a “strong thought partner.”
The partnership was publicly revealed around the time Prince Harry and Meghan arrived in Melbourne, Australia on April 14. Since then, Meghan has reportedly been sharing her tour outfits through the platform. OneOff operates as a “visual-first, taste-led discovery model,” allowing public figures to showcase their outfits alongside shopping links for users.
Meghan now joins a group of well-known personalities on the platform, including Paris Hilton, Kate Hudson, and Olivia Palermo. Co-founder Bobby Maylack told Marie Claire that Meghan aligns closely with the company’s vision, particularly because of her consistent and well-defined approach to fashion.
He also noted that she has actively contributed ideas on how to better highlight and support the designers behind the clothing she wears, emphasizing her interest in giving credit to fashion creators.
During her Australia visit, Meghan has also been seen wearing several Australian brands, including Friends With Frank, Rolla’s denim, and Karen Gee, further showcasing local designers.
One of the featured labels, Real Fine Studio, which is based in Los Angeles but founded by Australian designer Eliza O’Connor, has expressed appreciation for the attention. O’Connor shared that seeing Meghan wear her designs has been a meaningful experience, especially as it coincides with her return to Australia for upcoming trunk shows. She added that the moment feels especially significant given her Australian roots and the brand’s international journey.
