Meghan Markle has released a new promotional video offering a closer look at her lifestyle brand, “As Ever.”
The Duchess of Sussex shared the clip on her Instagram on Monday, giving followers a preview of the brand’s latest direction and products. Alongside the video, she wrote: “Welcome to the World of As ever.”
The brand describes its inspiration as something deeply personal, explaining that it all started with fruit grown in Meghan’s own garden. Those homegrown ingredients were later turned into preserves in her kitchen, eventually evolving into a curated collection designed to add a touch of surprise and joy to everyday life.
In the video, Meghan can be seen enjoying one of the brand’s new offerings—an orange marmalade range—highlighting the handmade, lifestyle-focused concept behind the products.
The release comes as Meghan continues to build her post-royal career in the United States. She and Prince Harry stepped back from their senior royal duties in 2020, relocating to California with their son, Prince Archie. The couple later spoke publicly about their strained relationship with the royal family, including serious allegations aired in media interviews.
Now settled in California, Harry and Meghan are raising their two children, including their daughter, Princess Lilibet, while focusing on independent projects, media ventures, and lifestyle branding initiatives like “As Ever.”
