Beyoncé, too hot for British boys
Too hot for children's hours. That's what UK authorities think about singer Beyoncé's ad promoting her perfume, according to The Guardian.
In the spot, Beyoncé appears in a red dress in suggestive poses that, according to the Advertising Standards Authority (ASA), are not appropriate for the eyes of children. This authority has described the video as "sexually provocative" and "inappropriate for viewing by minors."
And is that the ad has received numerous criticisms from parents who assured that the advertising of Heat (heat), the name of the fragrance, appeared among family programs during the day.
For that reason, the broadcast of the announcement has been delayed until a time when the children are already in bed.
The company responsible for the spot assures that its intention was to "reflect Beyoncé's sexy style" and that "graphic" or "explicit" content could not be seen, since at no time "Beyoncé appears naked." They also add that it is framed in the style of "other ads of the same genre."
Even so, the ASA believes that it should not have been broadcast so early and has ordered that its broadcast be postponed until after 7:30 p.m. "Beyoncé's movements in front of the camera, with prolonged shots of her dress, in which part of her breasts is shown, create a sexually provocative advertisement that is not appropriate for children to see," they say.
