Meghan Markle is making headlines once again, this time for launching a new Netflix lifestyle show titled *With Love, Meghan* and a brand called *As Ever*. However, if she’s hoping to carve out a space in the wellness empire dominated by Gwyneth Paltrow’s Goop, she might want to think again. Paltrow has been a leader in the high-end lifestyle market for years, and based on her recent comments, she’s not losing sleep over Meghan’s latest venture.
Enter Gwyneth Paltrow—the reigning queen of luxury self-care and Hollywood’s go-to guru for all things expensive, obscure, and oddly enticing. If Meghan thought she was stepping into Paltrow’s world as an equal, she might need to rethink her strategy. Gwyneth’s recent remarks serve as a subtle yet unmistakable reality check—delivered, of course, with the grace of someone who only wears ethically sourced cashmere.
When asked about Meghan’s new lifestyle project, Gwyneth delivered a masterclass in passive-aggressive diplomacy. Speaking to *Vanity Fair*, she claimed she hadn’t seen *With Love, Meghan* but added, “I was raised to see other women as friends, not foes.”
Let’s dissect that for a moment. First, we have the classic Mariah Carey *“I don’t know her”* move. Are we really supposed to believe that one of the most well-connected women in Hollywood—who practically lives in Meghan’s backyard—just happened to miss the extensive PR campaign for *With Love, Meghan*? Highly unlikely. Playing coy, however, is a power move, and Gwyneth executed it flawlessly.
Then comes the *women-supporting-women* rhetoric, wrapped in a perfectly balanced mix of sincerity and subtle shade. Instead of outright dismissing Meghan’s efforts, Paltrow takes the high road—but with a knowing smirk. “There’s always more than enough to go around,” she added, which in *Gwyneth-speak* translates to: *You can try, darling, but you’ll never be me.*
As for Meghan’s brand *As Ever*, it’s not exactly giving *Goop energy*. The product lineup, featuring items like raspberry spread and crepe mix, leans more toward Magnolia Home than a billion-dollar wellness empire. Chip and Joanna Gaines built their brand on authenticity and expertise, while Meghan’s latest move feels more like a high-profile hobby project.
The timing is also interesting. With Goop firmly established as the gold standard for overpriced, aspirational self-care, Meghan’s entry into the market appears more opportunistic than innovative. It’s as if she’s attempting to ride on the coattails of Paltrow’s success—something that has long been a theme in Meghan’s branding playbook. Her strategy often involves aligning with established names and hoping their influence rubs off.
If Meghan is hoping for a mentorship moment, she might be in for a rude awakening. Gwyneth has dealt with plenty of imitators over the years and has made it abundantly clear that she doesn’t see Meghan as competition—because, frankly, why would she? Goop remains an empire built on moon dust and luxury wellness, while Meghan is still selling honey and jam.
The best part? Gwyneth didn’t even have to be overtly dismissive. With a well-manicured wave of her hand, she managed to relegate Meghan’s latest venture to the realm of irrelevance. No harsh words, no direct takedowns—just the effortless cool of someone who knows they’ve already won.
At the end of the day, Gwyneth didn’t need to say much to make her point. Meghan Markle’s lifestyle brand is about as much of a threat to Goop as her acting career was to *Suits*—and the most ironic part? She likely doesn’t even realize she’s been subtly shaded to perfection.
