Meghan Markle Criticized for Poor Management of Her Lifestyle Brand
Meghan Markle is once again facing scrutiny—this time for the chaotic rollout of her lifestyle brand. The Duchess of Sussex, who initially introduced her brand as **American Riviera Orchard**, was forced to rebrand after encountering trademark issues. Now, she has settled on a new name: **As Ever**—but not without controversy.
Royal expert **Tina Brown** weighed in on Meghan’s handling of the situation, describing her as **“too impatient”** in an interview with *The Daily Beast*. She remarked, *“Who announces a new lifestyle brand, American Riviera Orchard, and hounds celebrity friends to talk up her strawberry jam on social media, without doing due diligence on the availability of the trademark?”*
The former actress’s latest business venture follows a string of past projects that have failed to gain traction. From the abrupt cancellation of her Spotify deal to the lukewarm reception of her Netflix productions, Meghan has struggled to establish herself as a powerhouse in the lifestyle and entertainment industries.
Meghan and Prince Harry stepped down from their royal duties in 2020, relocating to California with their son, **Prince Archie**. The couple later made explosive claims about alleged racism within the **Royal Family**, further straining their relationship with the monarchy. Since then, they have attempted to carve out their own public image, with mixed results.
Now, as Meghan pushes forward with **As Ever**, critics are questioning whether her brand can succeed—or if it will become yet another project overshadowed by poor planning and controversy.
